As a blogger, you are already skilled at writing content for a niche audience, and you know how to share it with your loyal followers. Although you’ve got the blogging part down to a science, you still aren’t sure how to effectively promote your blog on social media. Between the minefield of Facebook marketing and Twitter promoting, you may be ready to hang up the towel and just hope your posts are shared between the masses without any effort on your part.
Unfortunately, marketing doesn’t work this way, but there are still ways to promote your blog and possibly make money from it without costing you a penny. Read on.
Promote Other Bloggers
Bloggers are a large community of people who need to stick together. Do you have a fellow blogger who has value to share? Promote them. Here’s where the both of you can benefit: they may just promote your latest post in return expanding your reach on a wide range of social media websites like Facebook, LinkedIn, ConnectPal and Twitter.
Use Hashtags # and Ask for Shares
Hashtags are like public relations assistants working on your behalf.
To ensure you attract targeted and interested traffic to your blog, consider adding hashtags to your tweets and Instagram posts.
At the same time, if you’re not sure why people aren’t retweeting your blog posts or why they don’t share them on social media, it’s because you’re not asking them to do so. It’s perfectly acceptable to ask people to share your posts as long as you keep the message clear, simple and direct. You can include this call to action at the end of every blog post and through your social shares.
Monetize Your Blog
You already know that a blogging platform is the program that you use to help design your blog and compile your posts and videos. If you want to start making money on your blog, you can consider creating a ConnectPal profile.
ConnectPal allows you to add audio, video, photos and documents to your profile and update your content whenever you want. You can also set a monthly price for people to access your profile content.
Follow an Influencer
Social media influencers already have established a large amount of followers and can help clue you in on what works and what doesn’t when it comes to promoting content on social media. As masters at engaging, their social media profiles already get plenty of retweets and likes. Follow these pros closely. They leave successful promotion clues on social media.
Post at Specific Times
Did you know that there are optimal times to post on social media? For example, posting to Facebook during the afternoon lull between 1 p.m. and 4 p.m. results in the highest average click through rates. Be sure to research your audience demographics to find out where the majority of your readers come from. Share posts on social media when the majority of your followers are most active on their social media sites.
The takeaway, and this is the most important thing to remember, is that you must be disciplined enough to follow these practices for the long-haul and not just a month or two. It takes patience, time and commitment to build your blog and connect with your audience on social media.