May 14, 2020 at 5:50 PM by Thomas
The transition is complicated for the Girondins de Bordeaux. The one that leads from the end of the 2019-20 season, to the next. Normally, it should happen in continuity with Bistro Régent, the premium sponsor flocked at the front of the players ’jerseys and the equipment supplier in place must give way to adidas for the next 5 seasons and a contract worth almost a million euros annually. More or less depending on variables and merchandising.
That was before the coronavirus plunged the dormant world. And that of football in particular. Faced with financial difficulties due to the closure of all establishments, Bistro Régent has temporarily put its partnership on hold, without excluding, in the columns of The team, a permanent withdrawal if the economic conditions are not better, for the group. In Germany, adidas is also in trouble, as a result of sales collapse in the first quarter of the year, the brand has received state support.
More than € 6 million in sponsorship revenue at FCGB
As we recently observed on reading the last accounting balance sheet for the 2019 financial year, the FCGB is one of the Ligue 1 clubs least dependent on sponsorship resources. It weighs 8.6% of all operating revenue. In this season, commercial partnerships brought in 6.103 million euros, to which can be added the 2.263 million euros from merchandising.
adidas to take over from Puma at the end of this season
In more detail, the deal with adidas is estimated to be close to a million euros a season, the deal with Bistro Régent at 1.4 million. They are the two premium partners of the club, the second being also the “major partner of the training center”. Following after the “major partner”, Betclic, invests nearly 250,000 euros per season. And after the “official suppliers”, the “institutional partners” and the “regional labels”.
The main sponsors of the Girondins de Bordeaux
Premium partners: adidas (from 2020-21 season), Bistro Régent
Major partner: BetClic
Official suppliers: Abatilles, Crédit Agricole d’Aquitaine, Carlsberg, Fiat, Coca-Cola
Institutional partners: Bordeaux City Council, Gironde General Council, Nouvelle-Aquitaine Region
Regional label: La Bordelaise de Lunetterie, TBM.