How technology has helped restaurants grow their businesses exponentially

Technology has changed the scenario of today’s businesses. Well, it is rightly said, if your business is not on the Internet, you will be out of business very soon. It is very important to upgrade your business on the Internet now more than ever. You need to know that the only way people are going to know your business exists is when it is online and you have targeted them to know your brand. Look at any brand and you will find one common thing is the online presence. You cannot even imagine the huge percentage of sales of any business is influenced by the brand image marketed online by that brand. Look at any of the brands and you will find this common strategy which helps them bring a lot of profits every year. This article will reveal the strategies and importance of technology food businesses use to increase revenues in multiple folds. 

Technology is the boom to any business let alone the restaurant business. Restaurants like subway are using feedback portals to capture customer feedback and improve on it. Not only do they take the survey but offer their customer free meals on their next order which creates a win-win situation. Subway is one of the top restaurants which are taking such initiative to build a positive and customer-centric brand image. This may seem like a small step but the outcomes it carries are just marvelous. With the increasing competition in the food industry, you can’t just win by having good food quality and brand image, you need to know what the customers have to say about you. This is the reason restaurants are keen into building good Google Reviews which in turn will bring more sales and profits.

How Customer Feedback Works in Food Industry

The food industry is the most profitable markets to capture yet the competition is unknown to a lot of business strategies. You can use these marketing techniques to your advantage taking you way ahead of your competition. Feedback is one of the top techniques to make sure your customer is happy and know the maximum reviews using analytics. You must be having a feedback portal where the customers can visit and give their feedback. To make it more transparent and authentic, you can ask for the bill receipt to validate that it is real customer feedback. This way you can use analytics to analyze which recipes you can change and which ones should stay intact. These minor changes will create a big impact when it comes to long term business. 

Big food giants like McDonald’s have their customer feedback portal and they offer a free burger to the customer. This is where the strategy starts working like charm. Why would I be filling your survey when either you are a new restaurant or I didn’t like the food I tried. On the other hand, a free burger or a meal would be making me more probable to fill the McD voice survey. This example just illustrates the business marketing tactics to lure customers into giving their valuable feedback. 

All these feedbacks and satisfaction surveys would have become hectic and costly if the Internet wasn’t in the scene. The presence that the Internet offers can help you scale your businesses multiple folds with fewer investments than ever. This is the perfect time to capture the market with the deadly combination of your exotic cuisines and technology.

Final Words

No matter where you are in this world, the only thing matters for your business is its online presence. If you are online and have a good brand image one day or the other you will win and this would only be possible with good technology. The customers have their attention on social media, hence it also becomes important for you to be more social and post your content in such a way it seems like a story and actually attracts the customer to visit and make an order.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top